Good news for people who like content news
In our diseased day and age, it’s hard not to side-eye any reports that claim to know the future of marketing. As we explored last week, marketers should expect the unexpected into 2021, even as they do their best to nail down spending and strategy plans. But one thing seems clear beyond a shadow of the doubt: […]
Business unusual
Coronavirus cases in the US are still on the rise, despite what all the outdoor brunch tables in New York City and the packed Florida beaches we see in our timelines may lead us to believe. The recent push to reopen and get back to some semblance of normal feels, more than ever before, out of […]
Pandemic personas
Which of your favorite bartenders wears the safest mask? Letting our cooped-up COVID brains run wild can lead us to a plethora of conclusions—some incredibly dark, some utopian—about where, exactly, we’ll end up after the wave has flattened. No one fully understands where both our minds and the markets will be even a month from […]
Can companies really be allies?
Brands talk a good game on social media. Does it mean anything? Most social media is inherently performative. Often, it seems like soapboxing posts are just ways for people to give themselves a digital pat on the back, in the same way that sunset selfies and food shots show off just how totally aspirational their […]
You schmooze, you lose
Is there any replacement for the expense-account martini? Greetings from our various living spaces, where we are desperately trying to recreate the camaraderie of our office by deploying increasingly arcane Zoom backgrounds and using our LHC branded, tax deductible (supposedly?) pickup truck to hand-deliver snacks to various corners of the 5 boroughs: Now on to […]
How to communicate in a crisis
Greetings from New York, California, Edmonton, and beyond, where our newly-remote workforce is maintaining a strict social distance. The U.S. is now leading the world in coronavirus cases, and our heart goes out to the small businesses, service staff, gig workers and so many others whose incomes have evaporated overnight. We hope everyone is as […]
There’s too much content. Here’s some content about it.
Quibi, dogs, and AI christmas carols Greetings from our west coast office in Joshua Tree, where social media manager Charles the Dog is making a bid to become a Yeti brand ambassador: Things have been busy at LHCHQ: we’re supporting a major conference for a healthcare tech organization, helping two Harvard professors launch a new book on artificial intelligence, and dropping our debut […]
TikTok, REARC, and villainous dogs
Greetings from the wintry streets of NYC, where the unlucky among us are bundled up against the elements, but our social media manager Charles the Dog is somehow on a “business trip” in LA: On to the #content! Does your brand belong on TikTok? A teen shoots off a playground swing into a pair of drop-crotch sweatpants his buddies […]
Selfies, gum burgers, and Foot Locker
Greetings from everywhere but Greenpoint, since most of our team is OOO, and have abandoned our realm of seltzer, artisanal pickles, and caffeine-infused beef jerky for more adventurous foodie pursuits. Those of us who are in the office are taking advantage of the excess space by spreading out over multiple desks and playing music as […]
Moscow, Google, and August vacations
Greetings from Greenpoint and Moscow, where we’re only eating food that is certifiably Instagram-worthy: Headquarters are sparse these days as quite a few of us are gallivanting around other parts of the country and the world, but such is the beauty of the remote work economy. It does mean that some of us have to […]