About

Lighthouse Creative is a
full-service content agency.

Lighthouse Creative was founded in 2017 with the belief that all content should be good content. We work with some of the most influential companies on the planet to make sure everything they do — from social media stories to sales decks to TV spots — looks, sounds, and feels like a million bucks (even if it costs less).

Tallie Gabriel
Tallie Gabriel
Associate Editor

Tallie Gabriel has 5+ years of experience as a B2B and editorial copywriter and editor, managing blogs, social accounts, and LP and email copy for a number of brands and organizations. She’s also an experienced podcast script writer and editor for organizations like Marketing Showrunners and MIT Chalk Radio. She got her content marketing start at Contently, and prior to that wrote freelance pieces for publications such as VICE Motherboard and Fenwick (previously Find a Way Media). When she’s not writing and editing branded copy, she plays cello in the folk group Cardboard Rocketship and writes music and poetry.

Sam Slaughter
Sam Slaughter
Co-Founder

Sam Slaughter is a former journalist and startup executive and the co-founder of LHC. Most recently he was on the founding team at Contently, one of the first content marketing platforms, which he helped to grow to over 100 employees at $30 million in revenue. In previous roles he has been a producer at NY1, Managing Editor of Comcast.net, and a freelance writer for a number of outlets including The New York Times, Ad Age, and Philadelphia Weekly. Sam was also a DJ for a number of years, at a series of bars and clubs nearly all of which are (coincidentally, he maintains) now out of business. He lives in Brooklyn with his wife, the journalist and author Jessica Bennett, and their dog Charles.

Rich Tong
Rich Tong
Creative Director / VP Product

Rich Tong is a designer and developer with more than 15 years of experience building digital products and companies. Most recently, he was the co-founder and Chief Product Officer at Fohr, one of the world’s first influencer marketing platforms. Previously he was the co-founder of Weardrobe, a fashion community that was acquired by Google, and one of the early employees of Tumblr. He’s also built products for a variety of teams and individuals, including Amazon, Andela, Chanel, The New York Times, Lynda Carter, and more.  He lives in Canada with his wife, daughter, and very influential Samoyed.

Nina Hazard
Nina Hazard
Sr. Project Manager

Nina Hazard has more than 20 years experience working in media, marketing,and project management in the technology and finance industries. Prior to joining Lighthouse Creative as the lead project manager, she worked at a mutual fund and a family office managing prospective investors and deal flow. Prior to her time in financial services, she was a senior account executive at Outcast, in San Francisco, and RacePoint, in Boston, both technology and healthcare PR agencies. Nina graduated from the University of Texas when South by Southwest was still just a music festival.

Matthew Rothenberg
Matthew Rothenberg
Senior Editor

Matthew Rothenberg has three decades of experience managing digital content programs for media and corporate clients. He is an expert in building workflows to streamline the creation of targeted content for websites, social media, newsletters, print and more. He is a pioneer of multiplatform content operations that unify a distributed team behind the strategic goals of clients, maximizing both quality and efficiency. Past projects include the US launch of Campaign, Haymarket Media’s advertising-industry brand; creation of a digital newsroom for technology news outlet eWEEK; and establishment of a unified digital workflow for Considerable.com, a site for older Americans. He is the co-author of You’re Better Than Your Job Search with TheLadders.com CEO, Marc Cenedella.

Langa Chinyoka
Langa Chinyoka
Jr. Content Strategist

Langa is a writer and newly minted content person. She started at LHC in 2018 when it was a newly minted content agency. At LHC, Langa handles in-house projects, social media, and writes the newsletter as well as the occasional blog post. She has 4+ years of experience with social media management and can most often be found on Instagram.  Her writing can be found on The Paris Review, and A24’s Notes, amongst other publications.

Kenzo Nakawatase
Kenzo Nakawatase
Content Strategist

Kenzo Nakawatase is a creative content specialist at LHC who for 2+ years has been responsible for a range of B2B marketing initiatives as an editor, copywriter and project manager.  He specializes in crafting customized content in a range of formats: blogs, emails, white papers, ad copy and social media.  Previous to LHC he had an eclectic professional background, most recently as director of The Lenfest Center, a non-profit community center that provides programming and services to young people and their families.  His work in media includes time at Comcast, on-air and website management for community radio stations, and the requisite blogging of the mid 2000’s.   He graduated from UMass-Amherst with a BA in history and a minor in Understanding Massholes.  

Kelsey Brunone
Kelsey Brunone
Director, Performance Marketing

Kelsey is a marketing technologist with expertise in demand generation, and sales and marketing operations. She has worked in social media and search advertising for 10 years conceptualizing, executing, and optimizing acquisition campaigns for a diverse industry set, including digital marketplaces, non-profits, and SaaS.

John Hazard
John Hazard
Co-Founder

John Hazard is a content strategist and the founder of Lighthouse Creative Group. He is the former VP of Enterprise Services at Contently, where he was an early employee who helped design the software experience and built the Contently Freelancer network. John has led content strategy engagements for global brands including JPMorgan Chase, Philips, Sallie Mae, and the Metropolitan Transportation Authority. He studied history at Rutgers University, but ended up a journalist when he took a weekend job writing the obituaries at a local paper and fell in love with newsrooms.

Charles
Charles

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Heather Freiser
Heather Freiser
VP Clients

Heather Freiser is Lighthouse Creative’s VP of Client Service. She has more than 12 years of experience building award winning content and social programs for enterprise brands. She’s a journalist at heart, having previously led Bloomberg Television’s flagship closing bell show, Street Smart. She’s also the owner of Beginnings, a literary-themed restaurant in Long Island, NY.

Guy Cimbalo
Guy Cimbalo
VP, Content

Guy Cimbalo is VP of Content for Lighthouse Creative. Having served as Head of Content for Uncubed, created branded video and editorial content for brands like IBM, Amazon, and Buzzfeed; created the first official web presence for “The Simpsons”; and edited the A&F Quarterly, Abercrombie & Finch’s groundbreaking magalogue, his experience in digital content dates back to before it was even called “content”. His freelance writing has appeared in New York, Entertainment Weekly, Playboy, The Village Voice, Complex, and Maxim.   

Hobbes
Hobbes

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Eliza Martin
Eliza Martin
Content Strategist

Eliza Martin was a writer at Lighthouse for over two years before she joined the team as a content strategist. Her media experience includes working as a digital producer at WQXR, New York Public Radio’s classical music station, and 3+ years as a proofreader at the New Yorker. She recently got her MFA from Hunter College—and now she’s writing a memoir about estrangement, East German spies, and secret families.

Anthony Miller Jr.
Anthony Miller Jr.
Designer

Anthony Miller, second of his name, joins us as our designer and illustrator. Freelancing since attending Pratt Institute, he brings his experience working with a range of clients, from start ups to corporate firms, such as UrbanOne. He is a passionate artist with a knack for visual storytelling. He’s also a musician and comic artist under the name.

Francesco Saviano
Francesco Saviano
Producer

Francesco Saviano has been working in New York’s film industry for fifteen years as a writer, director, producer and cinematographer for both studio productions and his own independent production company. His films have appeared in premiere festivals both in the United States and abroad, including the Vancouver International Film Festival, Tribeca Film Festival and the New York Television Festival in NYC. Through his production company Unarmed Media, as well as through his strong relationships within the filmmaking and entertainment industry, Francesco has been directing and producing films and commercials all over the world. He is currently directing Out of the Ring, a feature documentary on professional boxers and the long-shot nature of becoming a champion in one of the most unforgiving of all sports.

Jacquelyne Pierson
Jacquelyne Pierson
Director, Photography

Jacquelyne Pierson is an experienced photographer and visual artist whose work centers on the complexities of emotion and intimacy, as it relates to the fragility of the human body. She’s experienced in everything from product photography to brand books to executive headshots. She also maintains a successful wedding photography practice, and is in the process of earning her MFA from The Pratt Institute.  She lives in New York City with her partner, Andrew, and their two rescue dogs, Ayla and Murphy.

Winston Cook-Wilson
Winston Cook-Wilson
Writer

Winston Cook-Wilson is a writer, editor, musician, and another person with a podcast living in Brooklyn. His writing has appeared in Pitchfork, Spin, The Guardian, Grantland, The Ringer, Vice, and elsewhere. He plays music as Office Culture and Winston C.W. and is the co-host and co-producer of the music and humor podcast Late Era on Osiris Media. He likes buying LPs, watching foreign crime shows, and drinking margaritas.

Jon Mackey
Jon Mackey
Software Developer

Jon Mackey is an experienced software developer who’s proficient in a number of programming languages and frameworks including Javascript, PHP, SQL and more. He carries deep expertise in AI and natural language processing, but squanders it building bots that generate fictional NBA players, Cocteau Twins songs, and the like. As owner of the coffee company Heliopolis, he failed to attract a lawsuit despite prominent use of a now-retired N.B.A star’s likeness and name on a number of products.  He denies being the author of the fictional streetball history Mad Handles.

Dasha Merkusheva
Dasha Merkusheva
Editor

Daria (Dasha) Merkusheva was born in Moscow and left home as a 16-year-old exchange student bound for Kansas City. After graduation, she returned to Russia and worked as a reporter for the Moscow Times and the Bureau of National Affairs (now Bloomberg). She went on to become a BBC News producer, traveling wherever the news broke and winning the Sony Gold Award for her radio team’s work in 2005. After eight years of broadcasting and covering wars, revolutions, and politics in the former Soviet Union, Dasha moved to New York City where she rekindled her passion for coding and began helping software engineers write about their tech innovations in plain English.

Ollie
Ollie

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Penelope
Penelope

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Daisy
Daisy

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Fern
Fern

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Lighthouse
Lighthouse

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Maverick
Maverick

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Work With Us

How we work.

We are invested in the growth of both our clients and our team. We always respect our clients’ humanity, even when their requests are superhuman. We fully believe that work/life balance is compatible with being an always-responsive, letter-perfect services business.
4 day work week
401k
Employee-owned company
Health insurance
Dogs and kids encouraged in meetings
Snacks (delivered 2 yr home)
Sick merch
Quarterly profit-sharing