How to communicate in a crisis.

Greetings from New York, California, Edmonton, and beyond, where our newly-remote workforce is maintaining a strict social distance.

The U.S. is now leading the world in coronavirus cases, and our heart goes out to the small businesses, service staff, gig workers and so many others whose incomes have evaporated overnight. We hope everyone is as healthy and safe as possible.

Our own industry hasn’t (yet) seen the kind of upheaval of many others, and for that we’re thankful. This crisis has, however, served as a critical reminder that clear, accurate, and compelling information is more important than ever.

It’s a tenuous time to be in any industry, where many of us have lost the ability to predict what the next few months will bring. But for those of us in the comms world, one thing has become clear: Clear, concise, accurate and compelling information is more critical than ever.

We aren’t just talking about the update emails being sent by seemingly every company under the sun (oh hey,! Glad to know your thoughts on COVID-19). We mean key internal and external communications for employees and customers, on everything from market positioning to changes in company roadmaps. Look no further than the highest levels of government, where confused messaging and contradictory information has helped tank the stock market and contributed to untold numbers of deaths.

Getting comms and content right has become mission critical for companies all over the world, as they remake their strategies and messaging to reflect — and respond to — a global crisis. 

As always, we are doing our best to help our clients navigate this new normal. (Are you a company who could use our help? Just reply to this email, or give us a shout here.)

We are also doing what we can to help those around us.

For our own employees, we have expanded our paid sick leave policy and are making allowances for working parents, who are now also full-time caregivers and tutors

For those in our industry looking for work, we’ll begin using this newsletter as a place to highlight talented folks each week. (Know someone who should be featured? Message us here.)

In the meantime, please stay home and stay safe, especially those of you here in NYC. We’ll get through this together. 

A note from our Emotional Support Dog. 

Some (talented) people

Judy Wong - Art Director (Contently, Scholastic) 

Jordan Zakarin - Writer, Editor, Audience Developer (NBCUniversal, Yahoo)

Evan Santiago - Creative Director (Criteo, Intralinks) 

Dylan Niehoff - Marketing Director (Foleon, Wolaco)

Amanda Bartolini - Marketing Ops (Show-Score)

Eileen Rivera- Community Management (Show-Score) 

Ryan McCarthy - Managing Editor (Show-Score) 

Linda Buchwald - Writer (freelance)