Your favorite agency’s favorite agency.
We're back and better (looking) than ever.
Greetings from the internet, where this newsletter is back in your inbox after a short hiatus. You may notice things look a bit different around here. Well, just wait'll you check out our new website. Yup, that's right: LHC is doing the whole redesign thing.
Here’s the deal -- when we started LHC in 2017 we had a few principles and very little else. The plan was to focus on our experience, expertise, and all-consuming obsession with content. By “we”, we’re talking about two people - so there wasn’t any need for a teams page or job listings. And we only had a couple of clients -- so a list of case studies and clientele was pretty pointless as well.
3 years in, we’re still all about content… but our team and our client base have grown like weeds, and we needed our branding and our collateral to reflect as much.
So if you like the looks of this email (and even if you don't), then you should definitely have a look at our vastly improved online presence, along with some of the very elegant case studies we’ve put together.
When we launched four years ago, this is what we sent to our prospective clients and employees:
At the end of the day, no matter what form it takes, effective content needs to address the same core issue that brands have faced for a generation: getting people to pay attention to what they have to say.
Thanks all the digital noise in the #content universe, that's becoming ever more difficult to do. But the solution is the same as it’s always been: great storytelling; unique content; and the savvy to make it all connect to the bottom line.
We are a group of experienced content creators who’ve spent our careers telling the kinds of stories that capture the world’s attention. We believe that for brands to succeed in the attention economy they do need to create content—but that it has to be entertaining, informative, and respectful. And we have the expertise and the experience to help them get there.
Much of this still rings true today - and yet what we didn’t understand then is that the principles of great storytelling extend far beyond “branded content” and into everything a brand does - and that those stories are indivisible from the channels in which they exist. As we’ve realized this we’ve added to our team, so that we can now cover every function in the marketing stack -- from demand gen to social media to video, photography, and tech. But great content remains at the heart of what we do, whether it’s an elegantly designed website, a comprehensive sales deck, or a commercial grade video.
And that’s why customers like Amazon, IBM, Cloudera, Andela, and dozens of others trust us to help support their internal marketing teams in whichever way they need.
Sound interesting? Drop us a line.
Things are happening
10 years later … the triumphant return of Turntable.fm is shooting our productivity through the roof.
A podcast making memes accessible for everyone.
Barkuterie (yes, it’s charcuterie for dogs).
Bonus List: List of Lists
What We're Listening To
It’s been over a year since we’ve been in the office, but we’re never not astral projecting back to Greenpoint — this week more than ever as our neighbors have really been representing in the media at full speed and peak chaos. First, MSCHF (the company behind the Lil Nas X “Satan Shoes” which have been making evangelicals mad) has been getting attention for their headline inducing outrage-marketing.
Another neighborhood gem is Action Bronson’s office space where he … eats? Everything about Action Bronson’s NYT feature is aspirational. We’re making it our desktop background, pinning it to our vision boards, and repeating the phrase “Eater by Trade” to ourselves to manifest one day earning that title — our snack game is legendary, but Action might be the only person in Brooklyn to beat us out. To imagine we’re in his “work/play studio” in Greenpoint, we’re diving into his catalogue from his 2015 Album Mr. Wonderful, his 2020 release Only For Dolphins, and his iconic collab singles like Baby Blue ft Chance the Rapper. And because we’re OGs, we’re also watching his gastro-travelogue, F*ck, That’s Delicious, on YouTube and giving Beginnings Restaurant Action-inspired menu ideas