Andela

Overview

Andela is an engineering-as-a-service business that helps companies build remote teams quickly and cost-effectively. Andela aims to end the global tech shortage by connecting talent to opportunities with AI-driven matching tools.

Services
Branding, Content, Design, Social Media, Strategy
Website
Brief

Lighthouse Creative has been an amazing partner for us. Their team brings creativity, intelligence, and professionalism to every aspect of our marketing.

Kelly Wenzel

2K+

Developers

+80%

Content Velocity

5-10

Monthly Content Assets

Andela struggled with a common branding challenge: their product serves both developers and customers, two primary but very different audiences. They needed a creative partner who could help them reinvent their website and deliver content in a strong and consistent voice that resonated with their core audience segments. A website that served as a powerful showcase for their strengths—AI-powered matching technology, access to a deep global talent pool, and rigorous standards—but was easy to navigate and accessible to all.

We collaborated with Andela’s internal teams to reinvent the Andela web experience, implement a robust content strategy, and create a steady stream of marketing assets that speak to both core audiences. The result is a new 25+ page WordPress site populated with engaging, relevant content, and a suite of complementary content marketing materials delivered on a steady basis.

Our work simultaneously communicates with Andela’s distinct audiences, using the same voice and branding while remaining accessible to both. We’ve helped Andela build on our website reinvention with a steady stream of ebooks, sales materials, white papers, and social ads that help them stay connected. And with the addition of an LHC-built online resource center and a suite of all new sales enablement materials, Andela is continually expanding their reach and visibility.

Team

Heather Freiser Account Lead

Heather Freiser Account Lead

Jon Mercuri Design Director

Brianna Stelfox Design

Lou Harding Design

Sam Dart Copy

Tamara Sevunts Copy

Tim Barker Producer