Andela

Andela struggled with a common branding challenge: their product serves both developers and customers, two primary but very different audiences. They needed a creative partner who could help them reinvent their website and deliver content in a strong and consistent voice that resonated with their core audience segments. A website that served as a powerful showcase for their strengths—AI-powered matching technology, access to a deep global talent pool, and rigorous standards—but was easy to navigate and accessible to all.

We collaborated with Andela’s internal teams to reinvent the Andela web experience, implement a robust content strategy, and create a steady stream of marketing assets that speak to both core audiences. The result is a new 25+ page WordPress site populated with engaging, relevant content, and a suite of complementary content marketing materials delivered on a steady basis.

Our work simultaneously communicates with Andela’s distinct audiences, using the same voice and branding while remaining accessible to both. We’ve helped Andela build on our website reinvention with a steady stream of ebooks, sales materials, white papers, and social ads that help them stay connected. And with the addition of an LHC-built online resource center and a suite of all new sales enablement materials, Andela is continually expanding their reach and visibility.