Amazon Pay
Overview
Amazon Pay makes it simple for hundreds of millions of customers around the globe to pay for products and services using the information already stored in their Amazon accounts. To make a payment, simply use any of the payment methods already saved in your Amazon account.
Services
Website
Brief
LHC initially partnered with Amazon Pay’s internal team for a rebranding project on their website. They were an ambitious but small group, working within the limitations of Amazon’s strict legal and branding guidelines. They sought a partner who could work with them to find creative solutions to their marketing challenges while respecting the corporate limitations.
We love partnering with the Lighthouse team. They are creative problem solvers, strategic thinkers, and most importantly a pleasure to work with. Working with Lighthouse is NOT working with an agency, it’s growing your team and boosting your creative brainpower.
Kelly Wenzel
Director of Global marketing, amazon pay
100+
Content Assets
PER MONTH
40M+
Users
amazon pay
Amazon is a behemoth, one of the most recognizable brands in the world. Amazon Pay is a small part of the larger organization, with a unique voice that’s distinctive yet cohesive within the overall Amazon brand.
Our relationship started with a small website rebranding project and grew into a full-fledged partnership as LHC became Amazon Pay’s agency of record. We support the Amazon Pay team with a high volume of holistic marketing and creative services and occupy the vacancies in their team’s capabilities through content production that highlights Amazon Pay’s capabilities and honors their distinct place in the Amazon ecosystem.
In our ongoing partnership, LHC collaborates with the Amazon Pay team to develop and create assets across copy, design, video, and more. The work we produce spans everything from executive talk tracks to email templates to blog posts. As Amazon Pay’s agency of record, we’re able to continually provide them with high-quality content assets and thoughtful strategic direction, helping them expand their user base to over 40 million consumers and thousands of merchants.
Team
Heather Freiser Account Manager
Guy Cimbalo Creative Director
Kenzo Nakawatase Copy
Dasha Merkusheva Editorial Director
Jamie Fass Social Media
Axel Gimenez Video