Cran-raspberry, commutes, and classic rock
Greetings from Zoom, Slack, and the Cloud, where we’re working on covert snack operations and demanding more mind blowing guitar solos. RIP US patent holder Eddie Van Halen, this one’s for you. The Inimitable and Unpredictable World of Viral Content Brands and marketers are constantly trying to replicate the kind of mystical alchemy that makes a great meme. […]
Disrupting the disruptors
Disruptors, Dreams, and The Dew Doo Man Greetings from Zoom, where we recently welcomed a very adorable new addition to the LHC team. Charlie‘s people were not available for comment.Anyway, onto the #content. The Soul-Crushing Monotony of Late Capitalism, Part XVII Have you bought a consumer product lately? Have you noticed how your toothbrush, your […]
Old school, new school
Greetings from the apocalypse where we’re staying sane by pondering the return of analog. Will landlines eventually make a comeback? Who put this TV on the street and should we take it? All the Big Questions. On to the #content. Impressions vs Actions Impressions are everything. At least that’s what we all thought for the first […]
Comfort food
In past newsletters, we’ve spent time theorizing about the mind of the COVID-19-era consumer, and cataloguing strategies marketers can use to relate to them without feeling craven or thirsty. People are in need of comfort, assurance, and often, direct advice about how to deal with the issues they are encountering in our worldwide dystopia. But […]
Good news for people who like content news
In our diseased day and age, it’s hard not to side-eye any reports that claim to know the future of marketing. As we explored last week, marketers should expect the unexpected into 2021, even as they do their best to nail down spending and strategy plans. But one thing seems clear beyond a shadow of the doubt: […]
Business unusual
Coronavirus cases in the US are still on the rise, despite what all the outdoor brunch tables in New York City and the packed Florida beaches we see in our timelines may lead us to believe. The recent push to reopen and get back to some semblance of normal feels, more than ever before, out of […]
Pandemic personas
Which of your favorite bartenders wears the safest mask? Letting our cooped-up COVID brains run wild can lead us to a plethora of conclusions—some incredibly dark, some utopian—about where, exactly, we’ll end up after the wave has flattened. No one fully understands where both our minds and the markets will be even a month from […]
Can companies really be allies?
Brands talk a good game on social media. Does it mean anything? Most social media is inherently performative. Often, it seems like soapboxing posts are just ways for people to give themselves a digital pat on the back, in the same way that sunset selfies and food shots show off just how totally aspirational their […]
You schmooze, you lose
Is there any replacement for the expense-account martini? Greetings from our various living spaces, where we are desperately trying to recreate the camaraderie of our office by deploying increasingly arcane Zoom backgrounds and using our LHC branded, tax deductible (supposedly?) pickup truck to hand-deliver snacks to various corners of the 5 boroughs: Now on to […]
How to communicate in a crisis
Greetings from New York, California, Edmonton, and beyond, where our newly-remote workforce is maintaining a strict social distance. The U.S. is now leading the world in coronavirus cases, and our heart goes out to the small businesses, service staff, gig workers and so many others whose incomes have evaporated overnight. We hope everyone is as […]