Big data, Catacombs, and Bar Mitzvahs
Hello from NYC, where all the good concerts take place inside catacombs. Crypt concerts notwithstanding, we’re still a bit peeved that we didn’t get invited out to Kanye’s album release party, but we’re trying not to let it get in the way of our work, since we have a couple of super interesting client projects […]
McKinsey, Opioids, and Philip K. Dick
News from LHC HQGreetings! We’ve returned from our various far-flung travels just in time for rooftop BBQ season in NY (just don’t tell the NYPD / our landlords). While our grilling game may be a little bit suspect, our content chops remain unparalleled. This week finds us rolling up our sleeves and getting into the […]
On the road again
Happy Tuesday from NYC, home of competitive Mother’s Day brunching. Today’s update is a short one, as LHC is globetrotting this week — mostly searching for chips, but also visiting clients in various far-flung locales including Bucharest, Amsterdam, Los Angeles, not to mention that most exotic of destinations: Lower Manhattan. If you want us to send […]
The App Store is a magazine, and Nic Cage is a Twitter robot
Hello all! Our weekly update is coming at you a day late, owing to us staying up way too late on Sunday night looking at memes. We regret nothing (we regret a little bit). Our big news of last week, as it is most weeks, was canine-related, in that our social media manager Charles the […]
Adventures in SponCon
Hello great friends, and welcome back to our weekly missive! Life is good here at the HQ, where we’re busy learning the correct pronunciation of Moleskine, eating scones, and launching new (and slightly off-brand) Instagram accounts. We also managed to find time last week to travel deep into Brooklyn to meet with the founders of Storey, […]
You say stakeholder; I say steakholder
News from HQAaaaaaand we’re back. Hello from NYC, where we’re busy wondering where spring went and more importantly: who is the DEA’s graphic designer, and how can we get them to redesign our logo. Au revoir, lighthouse photo and lowercase Helvetica; helloooo glow sticks, pacifier, and Grim Reaper. In other news, excitement continues apace here at […]
Facebook, Herman Miller, and the Silver Jews walk into a bar
News from HQHello and welcome back to everyone except Kunal, who was (somewhat miraculously) our only unsubscribe from last week. It’s cool, we’re still friends though. We’d also like to give a warm welcome to our new email marketing manager, Charlie: He’s a whiz with Mailchimp, works for treats, and best of all he’s got […]
Print is the new black
I vividly remember the look on my VP of Finance‘s face when he saw the invoice. “This food better look fucking amazing,” he said. It was $1,500 billed to a food stylist, who’d been part of a photoshoot we’d done involving … fortune cookies. I was not, at the time, working at Real Simple. Actually, […]
Meet Lighthouse Creative – a content-first agency
Today’s marketing is defined by the increasing amount of content colliding with our limited human ability to consume it. And yet, even as branded content has exploded, content itself has become harder to define. Is it longform service journalism like American Express Open Forum? Is it millennial-flavored social media fluency like Moon Pie’s Twitter account? […]
29 actual GBV song titles and 7 fake ones
1) Tractor Rape Chain2) Leprechaun Catfish Fighter3) Kingdom of Teeth4) Habitual Contagions in Hallway J5) A Birdcage Until Further Notice6) Aerial Poop Show7) Hopeless, Pathetic Alcoholics8) Exploratory Rat Fink Committee9) Doughnut for a Snowman10) Marsupial Sidecar11) Conspiracy of the Machine Operators12) Ceramic Cock Einstein13) Big Chief Chinese Restaurant14) Catfood on the Earwhig15) Wicked Goldfish16) Alone, […]