Lil Xan, CBD, and decorative gourds.

Greetings from NYC, where it's finally decorative gourd season:

LHC is expanding! We not only have a new office (which is possibly just an excuse for us to indulge in our latent nesting instinct (aka, we're buying a lot of succulents (but also: fast wifi!))), but we also have a new addition to our team! Eliza Martin will be slumming with us after stints at The New Yorker and WNYC, helping out on content strategy, social media, office decor, and everything in between.

On to the #content:

Follower Factories

We kind of hate social media as a rule, despite the fact that we maintain about a zillion Instagram accounts. Someone once said Facebook is the people you actually know, Twitter is the people you wish you knew, LinkedIn is people you don’t know but who claim to know you, and Instagram is brands. Or maybe we made that up, who even knows anymore. But as anyone who uses social media in any sort of professional capacity knows, there have long been major issues with fake followers across all these platforms, and we think it’s interesting that the issue is getting some mainstream attention.

As gross as the growing world of counterfeit followers might be, having a big influence on social media matters in our profession. Social media is a form of currency—and having a sizable following can help you climb the career ladder, get you clients, and prove to people that you’re not just another fake influence peddler boasting of their swag.

The point is, those big numbers matter. And seriously, who’s going to spend the time to actually go in and check that every last one of your followers are legit? So, despite the much-publicized efforts by social platforms to crack down on the issue, there are plenty of Insta influencers, Moldovan teens, and Russian KGB agents who will tell you this epidemic isn’t slowing down anytime soon--no matter how many rules and regulations are put in place. As long as there’s something to be gained from a big social following, there will be people out there trying to cheat their way into one.

Which is all basically just to say, if you know of any place to get some decent fake followers, shoot us a DM.