Data, Gen X, and sexy accents.

Greetings from Greenpoint, where white guys may run our company but at least they don't tell us what to do with our bodies.

Here in the office, we’re finding ourselves busier as ever with client meetings, deadlines, and plans to re-decorate the new office. A couple of our team members are also getting married this summer, so if anyone has any Pinterest boards of last-minute ideas we should adopt, please tweet them at us. Also, tweet at your friends and tell them to subscribe to this newsletter!

On to the #content: 

California, big data, and privacy acts
We’re all familiar with one of the most prevalent debates amongst digital marketers: privacy. The arguments bounce back and forth between, essentially, "The better we can track you the more suited your ads will be" and "But this shit is hella invasive.” On the heels of recent social media data scandals, it seems there are more and more people in the latter camp.

California passed a Consumer Privacy Act that will put strict regulations on how big tech companies collect data and what they’re allowed to do with it. It’ll go into effect on January 1 of 2020, and one of the most powerful provisions states that companies must stop selling people’s data upon request at any time.

Now, we’re all for some light data collection that makes our lives easier, like when Google Maps knows exactly where we are and is able to tell us what subway to take to get to da club. It’s a tricky line to walk. As creepy as it is when Instagram recommends a product you were just texting your friend about, we have to admit -- sometimes it works, and we buy that self-cleaning litter box on the spot. And yet we still hold a potentially naive hope that when we share parts of ourselves online, they remain safe for the most part. California seems to agree.