About The Job
The Social Strategist is responsible for the delivery of social media assets and strategy across a variety of Lighthouse Creative clients. You’ll help drive social strategy, write copy, and work with agency and brand creative teams to mock and deliver assets for Facebook, LinkedIn, Instagram, Twitter, TikTok, and Snapchat. In some cases, you’ll also log into and monitor clients’ social channels, including our own. You’re an effective communicator, whether in a client social media training, a long-form LinkedIn post, or a short, witty tweet, and your recommendations are based on data-driven insights and extensive knowledge of the latest social media trends.
Responsibilities
• Leverage social and content strategy to achieve client goals, inclusive of organic, paid, content, community engagement, and measurement.
• Prepare content calendars, reports, QBRs, reporting, and annual presentations for clients.
• Lead or participate in brainstorms to shape social media content plans.
• Write all things social, from network copy to text overlays, to scripts; you have range and you’re excited about experimentation.
• Collaborate with team members to build creative concepts and campaigns in order to fulfill client business goals.
• Guide the content creation process by determining the best course of action to complete a deliverable.
• Stay up to date on social media trends.
• Maintain a unique voice and tone for each of our clients, based on their brand guidelines and audience.
• Responsible for maintenance and growth of LHC’s newsletter and key social channels (Linkedin and IG).
A few things about how we work at LHC
- Work hard, but not dumb.
- We’re a chill group but we’re in a services business and we should treat it as such - that means responsiveness, respect, professionalism, polish, thoughtfulness etc.
- We respect our clients’ essential humanity even when they seem inhuman (and we try to understand their challenges and what they want to accomplish).
- We value your personal life, and we really will try not to bug you with requests on off hours. That means Fridays.
- That said, clients gonna client, so in some cases there will be exceptions.
- We respect each other’s time / no pointless meetings (30 mins max).
- We DO expect responsiveness to questions -- keep Slack on your phone. No one will ask you to do work on the weekend, but we may have questions we need your help answering.
- Ask for forgiveness not permission; trust your instincts.
- No questions are bad questions; very few ideas are bad ideas.
- If you’re swamped and there are too many things for you to do, let us know, don’t suffer stoically, and don’t work hella late because you have too much on your plate.
- This is YOUR company, so speak up.
- We love it if you have outside interests and we support your pursuit of them.