Squaring the AI circle
Greetings from LHC HQ, where the #random Slack channel has become increasingly contentious as we debate the precise meaning of men’s “smart casual” when it comes to wedding attire.
Selections from LHC’s Slack
But enough about us and onto the #content that you’ve been craving…
AI and the Vicious Circle
AI has an image problem. And we’re not talking about Sam Altman’s choice in sunglasses.
Part of that image problem has to do with trust — as soon as your much-vaunted super intelligence recommends eating “at least one small rock per day”, as Google’s AI Overview infamously suggested, your brand starts to get tarnished.
The other problem is visual. How many variations on a circle can one industry produce before you become hypnotized with boredom?
So when Lighthouse Creative was charged with creating a new identity, visual presence, and comprehensive social media strategy for Perle.ai, we were very excited to break the cycle of circles.
Perle didn’t come to us as Perle. They came as Kiva.ai — smart team, powerful tech, fuzzy brand. Their product was doing important work in AI and unstructured data, but it wasn’t breaking through. They needed clarity. They needed direction. They needed a story.
So we rolled up our sleeves and did what we do best: dig deep, get strategic, and build something that connects.
Want to see more of the Perle redesign? Check out the case study on our website.
Want a sharp new image for your brand? Respond to this email and let’s get started.