Director, Performance Marketing
Kelsey is a digital marketing and operations leader with 15 years of expertise in paid media, demand generation, and sales and marketing operations. Kelsey honed her technical skills and pioneered digital marketing functions at a series of B2B and B2B2C digital marketplaces, including LivingSocial (acquired by Groupon), WeddingWire (acquired by The Knot) and Axiom Global. Her expertise includes search engine marketing and optimization, cross-channel lead acquisition strategies, and the setup and maintenance of Sales/Marketing tech stacks that enable business intelligence. Kelsey, a lifelong East Coaster, is a recent transplant to Santa Barbara, CA and loves exploring the West Coast with her husband and dog, Maverick.
