Tenstreet

Tenstreet came to LHC as an established leader in the North American trucking industry, a technology-driven management platform on a rapid growth trajectory. With services tailored to both drivers and carriers, leadership knew that despite their success there was a vast pool of potential customers they likely hadn’t reached. Their budget was limited; they needed a targeted, effective plan that would produce tangible results. 

The LHC team outlined a strategy to maximize Tenstreet’s budget through a targeted search engine marketing campaign. LHC worked with Tenstreet to isolate goals, set up tracking, and develop a keyword strategy around important topics, complemented by a bid strategy to help ensure they could cover both things under the same budget. 

With the LHC strategy in place, Tenstreet expanded their SEM presence into non-branded terms—specifically freight carrier issues—so they could position themselves as a solution to those problems. In order to keep the budget flat, we also implemented a series of website and MAP optimizations to help increase efficiency. Finally, we created a real-time dashboard that the budget-conscious Tenstreet team could monitor at all times. 

With our plan in action, Tenstreet saw 1,400+ new leads over the first two quarters, a 5,100% increase in conversion rate, and a 98% decrease in cost per lead. They’re continuously widening their net and reaching relevant new leads, within a budget that works for them.