SoundExchange
Overview
SoundExchange is a non-profit neighboring rights organization that collects and distributes digital performance royalties. Combining technology solutions with music industry expertise, SoundExchange helps artists get paid when their music is played internationally.
Services
Website
Brief
The annual Libera Awards honors contributions to independent music. Prior to the event, SoundExchange hosted a VIP reception in honor of Richard Burgess: electronic music icon, CEO of A2IM, and board member of SoundExchange. The SoundExchange team wanted a creative partner to design signage and merchandise, shoot artist interviews, and photograph the reception.
SoundExchange plays an essential role in supporting independent music. This reception brought together members of the industry to celebrate Richard Burgess’ lasting impact on the creative community. Alongside the SoundExchange team, we developed an 80’s glam-rock concept complete with pull-up banners, vinyl coasters, and cocktail napkins. Our team provided logistical support on-site while our production crew filmed interviews with independent artists.
The LHC team has helped SoundExchange develop its brand identity through physical event collateral. These assets established a mood for the party and allowed the SoundExchange team to focus on event operations. Our skilled production team captured video and photos to be used as marketing materials for SoundExchange.
Team
Heather Freiser Account Lead
Yanina Ovstrosky Project Lead
Rich Tong Design and Art Direction
Guy Cimbalo Copy
Maria Cristina Sega Design