Ceros

Ceros provides users with elevated design capabilities on an intuitive platform; we knew their own marketing needed to be as bright as their product. We imagined a place where marketing creatives could converge to stay up-to-date on industry news and trends and learn about Ceros products through a steady stream of relevant, engaging, and entertaining content.   

So we set out to bring that vision to life. 

First, we identified an audience: marketing-oriented designers, design-oriented marketers, and team leaders interested in the dazzling capabilities and flexibility of the Ceros product. We then outlined a content strategy that highlights Ceros’s exciting offerings and created a comprehensive editorial calendar to ensure its audience stays consistently engaged through regular, relevant content. And finally, we created a series of Ceros experiences, long-form stories, and advertising collateral that would stand out in a sea of sameness.